Lithuanian start-up Outcraft AI has secured a €2 million investment to support international expansion and team growth, as demand rises for AI systems that can manage customer communication and revenue generation across multiple channels.
The funding round was led by venture capital firm Practica Capital. Existing backer Lost Astronaut, an early-stage venture capital fund and business accelerator, had invested in the company previously.
Outcraft AI develops autonomous AI agents that interact with customers in real time via phone calls, email, SMS and platforms such as WhatsApp. The company says its technology is designed to automate customer problem-solving, sales engagement and revenue generation.
According to the founders, many businesses are not losing revenue because demand is weak, but because customer communication is fragmented and inefficient. Outcraft AI’s system is built to identify key moments in the customer journey in real time – for example, when a customer is new, when a payment has failed, or when an order has been left incomplete – and then decide independently when to make contact, how to do so and which channel to use in order to achieve the best commercial outcome.
The platform is already being used by companies including Pulsetto, Omnisend, Kiloverse and Warmy, along with dozens of others across Europe, the United States and Australia.
Focus on autonomous AI agents
“Consumer expectations are changing – they expect fast, personalised solutions, while businesses want to operate with leaner teams,” said Vilius Nausėda, chief executive and co-founder of Outcraft AI. “We are not building just another sales tool. We are building systems that grow businesses – communicating with customers and generating revenue from the start of the interaction to the finish.”
Nausėda said traditional sales development roles are gradually evolving into positions focused on supervising AI agents, managing workflows and optimising automated processes. In his view, this reflects a broader shift in how businesses organise work and where human input delivers the greatest value.
He added that the platform is designed to maintain continuity across communication channels. Outcraft AI has integrations with systems including Salesforce, HubSpot, Shopify and Stripe, allowing businesses to respond immediately to customer actions.
“For example, a failed payment can be addressed through a phone call,” Nausėda said. “If the customer does not answer, the system continues via SMS, and if there is no response there, by email. The aim is to ensure that no opportunity is lost.”
Funding to support growth in key markets
The new investment will be used to expand Outcraft AI’s presence in the United States, Canada, Australia and Europe. The company also plans to grow its team as it develops the product further, hiring software engineers, programmers, sales and customer service specialists, designers, marketing professionals and managers.
Arvydas Bložė, partner at Practica Capital, said solutions such as Outcraft AI have the potential to reshape how sales functions are carried out.
“Tasks that once required an entire team – from first customer contact to closing a deal – can now be handled by a single system operating across multiple channels,” he said.
Bložė added that the product’s adaptability across different business sectors, together with its international growth potential, was one of the main reasons behind the firm’s investment decision.
Investors back team and long-term vision
Marius Burgaila, co-founder and chief executive of Lost Astronaut, said the founding team had identified a large and highly practical problem at an early stage and had built a solution with significant commercial relevance.
“This is not just about improving sales processes – it is about rewriting them,” he said. “We value the opportunity to identify teams like this early and invest while they are still shaping the product.”
Looking ahead, Outcraft AI says its goal is to build a fully autonomous revenue growth management system that can support the entire customer lifecycle – from first contact to deal completion and ongoing co-operation, including negotiations.
In that model, traditional sales roles would increasingly be replaced or supported by AI systems capable of operating faster, more consistently and at greater scale.
“We are grateful to our customers and investors for their trust,” said Nausėda. “It shows that we are moving in the right direction, towards a future in which companies use not a collection of tools, but autonomous agents capable of understanding customer needs and delivering tangible results.”
About Outcraft AI
Outcraft AI develops autonomous AI agents that help businesses acquire, retain and grow customers across multiple communication channels. By combining real-time conversations with multichannel communication, the company aims to help businesses capture revenue-generating opportunities that might otherwise be missed.
